*excluding the toothpaste cap (made from plastic waste), and tube thread

  • Made from recyclable
    aluminum or paper
  • Vegan &
    Cruelty free
  • Affordable
    Personal Care
  • Clean &
    Naturally Derived
  • No compromise

    We max

    the good,

    nix the bad

    It's time to rethink how and
    what we consume. Proven,
    powerful, naturally derived formulas.
  • Earth friendly

    Made with


    in mind

    Leading the mission to be plastic
    free and affordable to all.

There is no

planet B

Join our mission to reduce plastic on the planet

A revolutionary

approach to 

personal care

Clean & affordable personal care for all
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