*excluding the toothpaste cap (made from plastic waste), and tube thread

  • Made from recyclable
    aluminum or paper
  • Vegan &
    Cruelty free
  • All products
    $6 and under
  • Clean &
    Naturally Derived
  • No compromise

    We max

    the good,

    nix the bad

    It's time to rethink how and
    what we consume. Proven,
    powerful, naturally derived formulas.
  • Earth friendly

    Made with

    sustainability

    in mind

    Leading the mission to be plastic
    free and affordable to all.

There is no

planet B

Join our mission to reduce plastic on the planet

Jada 

Pinkett

Smith

Co-Founder & Creative Director
"I’m committed to the planet and strive to make a positive impact on the environment."
Clean & affordable personal care for all