*excluding the toothpaste cap (made from plastic waste), and tube thread

99% Plastic free
Packaging
Consciously created personal care that works hard for you but is gentle on the planet
99% Plastic free
Packaging
- Made from recyclable
aluminum or paper - Vegan &
Cruelty free - Affordable
Personal Care - Clean &
Naturally Derived
- No compromise
We max
the good,
nix the bad
It's time to rethink how and
what we consume. Proven,
powerful, naturally derived formulas. - Earth friendly
Made with
sustainability
in mind
Leading the mission to be plastic
free and affordable to all.
There is no
planet B
Join our mission to reduce plastic on the planet
Jada
Pinkett
Smith
Co-Founder & Creative Director
"I’m committed to the planet and strive to make a positive impact on the environment."

Clean & affordable personal care for all
Join our mission